Let’s be frank…how does your business really look? Is it good enough? With so much visual clutter being thrust upon us every day, you need to stand out and be seen. You can have the best product, but if your first impression doesn’t blow your prospective clients away, then you simply won’t be seen. Looks really are everything. Good design is simple…it’s clean, uncluttered and memorable. Start with the basics…a unique logo, creative stationery, modern responsive website and good signage. It’s your first point of contact so make sure it says “you”.
FRANK design will get your business looking spot on!
Graphic design isn’t just about making your business look good…design needs to be effective in bringing in customers.
From a designer’s point of view, aesthetics will always win us over. Compare two brochures or websites and we will be guaranteed to choose the less cluttered, more visually appealing design. But we aren’t designing for other designers are we, and need to see past pure aesthetics.
For clients or marketers looks aren’t as important as information. They want prospective customers’ demographic and psychographic needs filled in order for them to form a strong connection with the brand, often resulting in text overload and a cluttered design.
A designer’s job is to come up with a compromise…creating a clean, easy to read eye-catching design which provides just the right amount of information.
Ultimately how good the design will depend on the end user’s perspective and everyone is unique. Some customers will be drawn to a beautiful design and merely scan the text, whereas others will pore over the text, reading every single word.
Alpha Conveyancing . Audit Answers . Avalon Homestead . Bannister Downs Farm . Booragoon Radiology . Century 21 Home Loans . Cool Sparky . Dianne Jenkins . Double Dan Horsemanship . Edugenous . Fish-On . genZ . Grasslands Organic Meat . Holy Smoke . Impact Seed . Ipswich Views . Jonathan Hook Ceramics . Moore River Lamb . O’Driscoll Produce . Onguard Seismic Systems . Slocombe Building . The Coffee Warehouse . The Khaki Sparky . The Miners Run . Troika . VisionAg . Zenergy …and many more.
Who Is Troika?
Troika is a strategy firm providing advice to small and medium-sized businesses. We offer strength in numbers and diversity. We are a collaborative group that leverages collective expertise to solve client challenges.
Heather Frank is Troika's Lead Advisory for Website & Graphic Design.