heather frank (designer): innovative and creative web design; unique personalised logos; sensational print design; and more...

AMS Migration Services
(Private Client) - Graphics & Coding

AMS Migration Services

As with the AMS logo I designed, their website needed to stand out from the other migration agents' sites. As most of the other migration sites had used minimal graphics, were fairly word intensive and hard to follow, my brief was to create a site that was attractive to prospective migrants, simplistic in content and easy to navigate.

Two main components of the site needed to stand out - a section that would promote information on different aspects of possible migration ("Do You Know About...") and an online form that prospective migrants could fill out in order for AMS to work out how eligible the applicants were.

As the site was promoting all of Australia, an animated gif depicting three very different well known Australian locations was used, with the Perth skyline appearing subtly in the background.

This site has since been updated a number of times and has recently been converted to a non-framed site, along with a number of additions to get to the top of the search lists.