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Black Stump Consulting GroupBSCG wanted a logo that promoted their youth through colour and style, as well as using the "BSCG" text in a similar way to that used previously.The design I came up with uses concentric circles to signify the life lines of a tree - thick one side and thinner on the other as you would find in a real tree. The three lines show the three main areas the company works in - e-business solutions, geographical information systems, and geological computing. The design also can be seen as contour lines as seen on a geographical map. The circles were placed offcentre to add a bit of quirkiness, and some of it appears outside the square to show their lateral thinking..."think outside the square". They were given three different layouts both in the original colours and inverted as they were requiring labels for disks and cds as well as for general stationery which would just use the logo without the tag line.
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Black Stump Consulting Group
