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Cecil Bros
(Pretzel Logic) - Graphics Concepts
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Cecil Bros
When I created concept home pages for Betts & Betts, Betts Kids and Perrini, I had no photographs to work with and no promotional material, so I had to create the designs based my feelings of the companies and the specific target market for each.
I felt that both the Betts & Betts and Betts Kids sites had to contain similar elements as they were often marketed together. I decided on colourful blocks for the kids site, and the red and white blocks created a more corporate feel for the family store. In comparison, the Perrini site needed to be more up-market and elegant in order to appeal to young women.

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