Is your current business identity working for you or is your digital and graphical presence starting to look a little dated? Or have you just begun a new business venture and need to kick off with a brand new look to your business?
If you have an existing business, you may be looking for a little ‘tweaking’, and require a new image but would like to retain some of your former elements such as colour scheme and elements from your logo or existing design. I can work with you to modernise your logo while retaining the ‘good’ parts of your design that work to enable continued brand recognition.
Alternatively, you may be looking for a completely new look to match in with your new products or are in dire need of a facelift because the old look just isn’t cutting it.
Design styles come and go, but the basics remain the same. Clear message, well-spaced, clean and easy to read text, memorable imagery and sayings and a strong product presence.
Remember all your graphical and digital elements are an integral part your company’s marketing plan. What overall message are you sending out and have you hit the mark? Are the photos you use and the marketing direction you have taken through words and pictures hitting the right market and standing out from your competitors. If not, you need to step up and change what you’re doing to get yourself noticed.
There are so many graphical items that can make up a business’s marketing suite. You need to work out which items are going to work best for your business to produce the results you want.
When starting off, I’d recommend starting with the basic logo, businesscard and a letterhead which can be used for multiple purposes such as letters, invoices and receipts, and think about what is the best way to capture the interest of your prospective market with one or two promotional items such as a newspaper advertisement, letterbox drop or handout. Give it a month or two to gauge the public’s reaction. Did they work well to bring in new clientelle or do you need to do more in depth research to work out how to reach out to your target audience and stand out from your competitors. If you have a car or van that is used specifically for work purposes, stickers for your car with your logo and contact number are a great way to create free mobile advertising for yourself.
These days a website is a given. Nearly everyone has a phone or computer and many people research products and companies on the website before making the decision to contact you. Think about creating a wordpress website for your business too as they sell to your prospective clients while you sleep! Start off with a basic site and continue to add informational pages, blogs, and other details to them in your own time or at a later date once the business is up and running. Make sure you combine this with social media to reach a wider range of customers.
There are various special finishes or paper types that can bling up a print job to capture the attention of your audience: paper thickness and an ultra smooth stock can add prestige to a flier, a smooth matt and shiny gloss laminate add an extra dimension to your artwork. They not only look good, but they also help protect fliers from grubby fingers or moisture – great for menus and highly recommended for businesscards. Pick out your logo and particular words or elements with gloss UV for that slick wet look, or include metallic ink or metal foil for a classic high end feel.
Below is a list of graphical items I have designed for my various clients as part of their graphical marketing needs. Every client has completely different needs depending on their products or services and I’m very happy to discuss various options with you…
New logo design or logo revamp
Businesscards, email signatures, digital or printed letterheads, with compliments slips, invoices, envelopes and more.
DL, A4 or A5 double sided brochures (plus Z or C folded brochures), multi page catalogues of various sizes, fliers and hand outs for letterbox drops, presentation folders and product sheets, menus, postcards, packaging design, product labels, stickers, posters, magnets, calendars, recipe cards, annual reports, and various print advertisements for magazines or newspapers, just to name a few.
Billboards, shop front, roadside signage, car, van & large truck billboard designs or stickers, pull up banners, indoor and outdoor landscape banners and specialist displays for expos.
Websites, banner advertisements for websites and Powerpoint presentations.
Who Is Troika?
Troika is a strategy firm providing advice to small and medium-sized businesses. We offer strength in numbers and diversity. We are a collaborative group that leverages collective expertise to solve client challenges.
Heather Frank is Troika's Lead Advisory for Website & Graphic Design.