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Avon Valley Jewellery & GiftsWhen Pearl asked me to create a business card for her, the first thing that needed to be done was to create a logo for her. I chose three fonts from the Swiss family, putting the greatest emphasis on the word 'Avon'. I then replaced the first letter of each word with a sharp, more natural font to be more in keeping with the country life.The background is made up of a number of layers - smooth pebbles like those found in the Avon River which I tinted back to blue so that it gave the impression of moonlight and, then I added a motion blur to give the water over them movement, dropped in the gold ring so that it appeared to glimmer in the water and then gave the logo a similar gold effect to balance against the ring.
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Avon Valley Jewellery & Gifts
