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It's all very well having a web site, but you have to let people know where to find it.
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Once your site is online you can register with a number of Search engines such as Yahoo, Lycos and Infoseek - a service which can be free of charge or cost a minimal amount. Meta tag is the name given to the code which is hidden within each page of your website. This code gives a brief description, as well as keywords and phrases to describe your site. Then, when a user types in search criteria using a word that appears in your meta tag's keywords, your web site's name appears along with your meta tag's description and gives them a direct link to your site. Another way of online "advertising" is through reciprocal links from similar or related sites where you place a link or advertising banner on your site, and in return they advertise you in a similar manner. Include your web address in newspaper/newsletter adverts as a link to more information, costing you less in advertising space. Use write-ups in papers, magazines, newsletters, personal advertising (on notice boards, shop front) to promote your site, as well as making sure it appears on all your stationery, especially businesscards.
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Those Guys Web Productions (Those Guys)
