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Upturned Stone CompanyWhen Luca from Those Guys Web Productions started a new drystone wall company, he came to me to create a simple, clean logo and business card that would stand out and give the feel of the rough stones that he used.The font "crack babies" was perfect as it was uneven and had the crack lines running through the lines which reminded me of stone. The solidness of the logo with it's various letters gives the impression of a wall of type, and to emphasis the word "upturned" I enlarged the letter "o" of "stone" and turned it on it's side. I then created a simple, dynamic businesscard which had the bare essentials - Luca's name, phone, mobile & Australian Business Number. The granite stone was placed behind the word "stone" within the logo, which drew the eye towards the logo, added to the stone concept and gave the business card it's only photographic element.
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Upturned Stone Company
